The gallery was founded by Aagje Voordouw and Ad van den Bruinhorst. Ad began working as a vintage design dealer in 1992 after he studied fine arts. Being a great admirer of the modernist movements from the twenties and thirties, he focused on Dutch Design from the interwar period.
Through archival research and restoring the objects in person he became an expert in this field. This expertise was valued by his customers, the avid collectors, but also came to the attention of museum curators, documentary makers, art historians and publishers. He was asked to perform in documentary films, to participate in museum exhibitions, to write articles for art magazines and to be a speaker at symposia.
Art fair PAN Amsterdam invited Van den Bruinhorst to join their first design section in 2008, which he participated in ever since.